Internet

Twitter isn't just a place to voice your frustration with the quarterback's inability to complete a pass or to share a link to the latest cute kitten video. It's a technology tool that's perfect to promote your small business.

Most business owners I know are continuously searching for new ways to connect with their customers. They want to promote their services and products, sure, but they want to do it in a way that doesn't turn off the prospects. A lot of companies use emailed newsletters, but those require a fair amount of work, even with services like Constant Contact, and can be annoying to the recipient. Depending on the frequency and content, these emails could also easily end up in a spam filter.

Instead, Twitter allows the customer to control when he or she sees the message. It doesn't interrupt workflows by demanding attention or make it difficult to unsubscribe to an email list. Readers can follow or unfollow your business easily, and can share your message with any number of prospective clients that you normally wouldn't reach. There are also a variety of ways that the user can digest the information via desktop clients, phone apps, SMS, or even specialized devices.

Now that you aren't ticking off your prospects, how do you use Twitter in...